Mobile Eye-Tracking in Retail Research

Pages: 183 - 199
Published: Dec 8, 2013
Abstract
The chapter reports on an empirical investigation into consumers’ visual attention within a UK retail (marketing) environment using mobile eye-tracking technology. Retail environments are complex, visually stimulating spaces that support both hedonic and utilitarian consumer experiences. There is little prior research into the use of mobile eye-gaze technologies in retail environments to understand consumer response at a holistic level, and this...
Paper Details
Title
Mobile Eye-Tracking in Retail Research
Published Date
Dec 8, 2013
Pages
183 - 199
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