An exploration of compulsive buying tendency in a sample of online consumers

Published: Oct 12, 2011
Abstract
The nature of compulsive buying behaviour has been thoroughly investigated in “bricks and mortar” retail stores, but has not yet been sufficiently examined in the online domain. A sample of 299 online consumers completed a survey examining online buying behaviour, compulsive buying tendency, motivations to buy online and recreational Internet use. The study aimed to clarify inconsistencies in the literature regarding differences in compulsive...
Paper Details
Title
An exploration of compulsive buying tendency in a sample of online consumers
Published Date
Oct 12, 2011
Journal
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