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The effect of hotel livestreaming on viewers’ purchase intention: Exploring the role of parasocial interaction and emotional engagement
Volume: 107, Pages: 103348 - 103348
Published: Oct 1, 2022
Paper Details
Title
The effect of hotel livestreaming on viewers’ purchase intention: Exploring the role of parasocial interaction and emotional engagement
Published Date
Oct 1, 2022
Volume
107
Pages
103348 - 103348
Notes
History