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doi.org/10.1108/jpbm-04-2018-1845
Brand forgiveness
Marc Fetscherin
29
,
Alexandra Sampedro
1
View all 2 authors
Journal of Product & Brand Management
5.70
Volume: 28, Issue: 5, Pages: 633 - 652
Published
: Mar 8, 2019
91
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Paper Fields
Business
Value (mathematics)
Purchasing
Mathematics
Creativity
Statistics
Advertising
Marketing
Brand awareness
Psychology
Originality
Brand equity
Forgiveness
Social psychology
Paper Details
Title
Brand forgiveness
DOI
doi.org/10.1108/jpbm-04-2018-1845
Published Date
Mar 8, 2019
Journal
Journal of Product & Brand Management
Volume
28
Issue
5
Pages
633 - 652
Notes
History
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