doi.org/10.1016/j.jhtm.2022.02.020

Functional and Self-Congruity's influence on lodging choice: A comparison of franchise and independent accommodations

B. Bynum Boley
32
,
Zachary A. Russell
9
,
Kyle Maurice Woosnam
48
Journal of Hospitality and Tourism Management7.80
Volume: 50, Pages: 318 - 326
Published: Feb 17, 2022
Paper Fields
Paper Details
Title
Functional and Self-Congruity's influence on lodging choice: A comparison of franchise and independent accommodations
DOI
doi.org/10.1016/j.jhtm.2022.02.020
Published Date
Feb 17, 2022
Journal
Journal of Hospitality and Tourism Management
Volume
50
Pages
318 - 326
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