Customer retention

Epistemology

Advertising

World Wide Web

Philosophy

Service quality

Business

Loyalty business model

Marketing

Personalization

Customer satisfaction

Loyalty

Chatbot

Quality (philosophy)

Service (business)

Customer advocacy

Computer science

Customer to customer

Customer delight

Journal of theoretical and applied electronic commerce research

More and more companies have implemented chatbots on their websites to provide support to their visitors on a 24/7 basis. The new customer wants to spend less and less time and therefore expects to reach a company anytime and anywhere, regardless of time, location, and channel. This study provides insight into the influence of chatbots on customer loyalty. System quality, service quality, and information quality are crucial dimensions that a chatbot must meet to give a good customer experience. To make a chatbot more personal, companies can alter the language style. Human-like chatbots lead to greater satisfaction and trust among customers, leading to greater adoption of the chatbot. The results of this study showed that a connection between chatbots and customer loyalty is very likely. Besides, some customers suffer from the privacy paradox because of personalization. Implications of this study are discussed.

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review