Empirical Validation for the Effects of Perceived Characteristics of Online Product Message on Persuasion

Volume: 37, Issue: 1, Pages: 40 - 55
Published: Jan 1, 2009
Abstract
This research is an empirical study to analyze the factors that affect users' acceptance & diffusion of online product message. Today many people use the product message/information on the internet, before they make decision to buy something in online/offline environment. This paper proposes the site design look, enjoyment, and usefulness as message perception factors. And we examine the relationship among the perception factors, message...
Paper Details
Title
Empirical Validation for the Effects of Perceived Characteristics of Online Product Message on Persuasion
Published Date
Jan 1, 2009
Volume
37
Issue
1
Pages
40 - 55
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