Strategy as language and communication: Theoretical and methodological advances and avenues for the future in strategy process and practice research

Research Summary The purpose of this introduction to the SMS collection is to take stock of advances in language‐based analyses of strategic processes and practices with an eye on the theoretical and methodological insights and opportunities. After a review of the articles included, we develop a framework that identifies four perspectives ranging from the more micro to the macro: (a) microlevel conceptual basis of strategy discourse, (b) use of...