Proactive and reactive views in the transition towards circular business models. A grounded study in the plastic packaging industry

Volume: 18, Issue: 3, Pages: 1073 - 1102
Published: Nov 15, 2021
Abstract
This article contributes to the studies on the transition towards circular business models in incumbent entrepreneurial firms. The focus of our research is the plastic packaging industry, a paradigmatic case of firms with a high environmental impact who are currently under pressure to change their business models. Following a grounded theory approach, we conducted an exploratory research on five case studies, longitudinally analyzed over two...
Paper Details
Title
Proactive and reactive views in the transition towards circular business models. A grounded study in the plastic packaging industry
Published Date
Nov 15, 2021
Volume
18
Issue
3
Pages
1073 - 1102
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