Influence of satiation on consumer behavior in hospitality
Volume: 39, Issue: 4, Pages: 667 - 682
Published: Nov 10, 2021
Abstract
This study aims to contrast the nonlinear moderating effect of satiation—an emotional variable with proven influence over different consumer behaviors—on consumers' willingness to pay (WTP). With a longitudinal survey, the authors measured WTP across two stays for the same type and category of tourist accommodation. The results indicate that satiation exerts a U‐shaped moderating effect on the relationship between WTP across two repeat purchases...
Paper Details
Title
Influence of satiation on consumer behavior in hospitality
Published Date
Nov 10, 2021
Volume
39
Issue
4
Pages
667 - 682
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