A Critical Overview of Social Marketing in Asia

Pages: 152450042110538 - 152450042110538
Published: Nov 14, 2021
Abstract
Background Social marketing has been used in Asia to combat various social issues (Deshpande & Lee (2013). However, our understanding of social marketing awareness, adaptation, and achievement in Asian countries is limited. The focus of the Article An historical overview of social marketing developments in Asia. Importance to the Social Marketing Field This paper is one of the first attempts to integrate social marketing theory and practice...
Paper Details
Title
A Critical Overview of Social Marketing in Asia
Published Date
Nov 14, 2021
Pages
152450042110538 - 152450042110538
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