Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study

The current study aims to examine consumer behavior in Turkey during the COVID‐19 pandemic and how consumers adapt to this new normal. In this regard, 78 Turkish consumers were interviewed online. Data were analyzed through grounded theory with a stimulus‐organism‐response framework and constant comparative methods. This study showed that environmental stimuli affecting consumer behavior during the pandemic are economic downturn, partial...