The implementation of social customer relationship management for tourism information system

Volume: 24, Issue: 3, Pages: 1578 - 1588
Published: Dec 1, 2021
Abstract
Pulau Semambu village, Ogan Ilir regency, south Sumatra has been used as an agricultural and livestock education tour destination since November 2017 and there has been no customer data management since then. The use of social media as a promotional tool has not been done to its maximum potential. This can be seen from 189 people who liked its Facebook page or 11.05% out of the reached users, 192 followers or 11.23% and those who interacted as...
Paper Details
Title
The implementation of social customer relationship management for tourism information system
Published Date
Dec 1, 2021
Volume
24
Issue
3
Pages
1578 - 1588
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