Authenticity and tourist loyalty: a meta-analysis

Volume: 26, Issue: 12, Pages: 1331 - 1349
Published: Nov 6, 2021
Abstract
This study used a meta-analysis to examine the relationship between authenticity and tourist loyalty. A total of 144 effect sizes and 27,986 accumulated sample sizes from 68 independent empirical studies were analyzed. The results revealed that authenticity positively correlates with tourist loyalty, in different magnitudes. Specifically, objective authenticity has the greatest impact on tourist loyalty, followed by constructive authenticity and...
Paper Details
Title
Authenticity and tourist loyalty: a meta-analysis
Published Date
Nov 6, 2021
Volume
26
Issue
12
Pages
1331 - 1349
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