When consumers touch: a conceptual model of consumer haptic perception

Volume: ahead-of-print, Issue: ahead-of-print
Published: Nov 9, 2021
Abstract
Purpose Touch plays an important role in the evaluations of products. However, prior quantitative touch research does not present a holistic perspective of haptics. This study aims to provide a more comprehensive understanding of haptic information that consumers attain from touch. Design/methodology/approach Adopting a qualitative research approach, semi-structured, depth interviews were conducted with industry experts. Findings Based on the...
Paper Details
Title
When consumers touch: a conceptual model of consumer haptic perception
Published Date
Nov 9, 2021
Volume
ahead-of-print
Issue
ahead-of-print
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