Integrated Modeling of Tap Water Perception and Consumption of Bottled Water: An Exploratory Analysis

This paper presents a new integrated approach to address household perceptions of the quality of tap water and the influence of such perceptions on households’ decisions to use bottled water and the related consumption patterns. It is hypothesized that these perceptions influence households’ bottled water–related decisions. To the authors’ knowledge, this is the first time this approach has been adopted by including the output of the perception...