Expectations for young job applicants’ digital identity related to company’s social media brand development strategies
Abstract
It is common for SMEs to include their employees’ social media image and followers in their brand development strategy. Thus, they consequently also make the social media image and followers of prospective employees’ part of their recruitment strategy. However, most students have not yet noticed this trend and are primarily focusing on goals set by their education programmes without focusing on the potential marketability of their own social...
Paper Details
Title
Expectations for young job applicants’ digital identity related to company’s social media brand development strategies
Published Date
Nov 10, 2021
Journal
Volume
29
Issue
2
Pages
87 - 108
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