Do nonalignable attributes count to consumers? How identity breadth affects diagnosticity of attributes alignability

How to gain consumers' attention to nonalignable attributes, which are difficult to process while representing a large amount of R&D investment by companies, has been the subject of much attention and research. To date, prior research has investigated some contextual and cognitive factors in the effect of attribute alignablity on consumer choice, while the impact of consumers' social identity on their willingness to process nonalignable...