The RFM Model Analysis for VIP Customer

Volume: 18, Issue: 1, Pages: 1 - 18
Published: Jan 1, 2022
Abstract
Numerous firms accumulate large quantities of data or transactions after importing information systems and services, which leads to troubles with data procedure. Firms also have demands to find customers’ information from large datasets and to understand how to develop marketing strategies accurately to adjust their operational methods. Therefore, this study proposed customer ranking combined Big Data process based on the RFM model (Recency,...
Paper Details
Title
The RFM Model Analysis for VIP Customer
Published Date
Jan 1, 2022
Volume
18
Issue
1
Pages
1 - 18
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