For whom does flow not enhance online gamer loyalty?

Volume: 122, Issue: 1, Pages: 215 - 234
Published: Oct 27, 2021
Abstract
Purpose Flow, or total concentration with intrinsic enjoyment, has been recognized as being able to enhance online gamer loyalty. However, some gamers who experience flow do not exhibit strong loyalty, posing the vital research question asking for whom flow would not enhance loyalty. Limited knowledge on this issue may lead game providers to assume that flow is influential in strengthening loyalty among all gamers, thus leading to suboptimal...
Paper Details
Title
For whom does flow not enhance online gamer loyalty?
Published Date
Oct 27, 2021
Journal
Volume
122
Issue
1
Pages
215 - 234
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