Market-shaping: navigating multiple theoretical perspectives

Volume: 11, Issue: 3-4, Pages: 336 - 353
Published: Oct 27, 2021
Abstract
There is an increasing managerial and scholarly interest in the agential efforts of firms, consumers, public actors, and various collectives to influence market formation and transformation. Determining the essence of market-shaping requires an understanding of who is engaged in the shaping, what is being shaped, and how the shaping efforts are performed. To support making more informed choices about which theories to use when examining this...
Paper Details
Title
Market-shaping: navigating multiple theoretical perspectives
Published Date
Oct 27, 2021
Journal
Volume
11
Issue
3-4
Pages
336 - 353
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