How voice retailers can predict customer mood and how they can use that information

In two studies we investigate how voice shopping may provide access to meaningful data on customer mood and how retailers may use such data. In Study 1 we explores the use of a machine learning approach to predict customer mood based on customer commands in the voice shopping process. We compare it to a heuristic approach to customer mood prediction based on situational correlates of mood that that a smart speaker can access (weather, music...