Application of the Grounded Theory Method to identify the factors affecting marketing success for Organic Iranian Agricultural Products

The main purpose of this study is to provide a model of the null affecting the success of marketing organic Iranian agricultural products. This research has been done by qualitative approach using the grounded theory method. Data collection tools were semi-structured interviews. In order to collect information, by using the targeted sampling method, 12 marketing managers of companies producing organic agricultural products were interviewed. Data...