Online value co‐creation activities in three management domains: The role of climate and personal needs

Volume: 46, Issue: 4, Pages: 1339 - 1364
Published: Nov 15, 2021
Abstract
Customers' online value co-creation activities can occur the whole management domain (i.e., product design, marketing, and customer relationship management) of a product. Previous studies have researched value co-creation from different angles, customers' online value co-creation activities are more complex and its formation mechanism still worth exploring. Online communities need to create different environments according to different...
Paper Details
Title
Online value co‐creation activities in three management domains: The role of climate and personal needs
Published Date
Nov 15, 2021
Volume
46
Issue
4
Pages
1339 - 1364
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.