Understanding Digital Social Responsibility in the Social Media Context: Evidence from Thailand

Published: Jan 3, 2022
Abstract
Purpose: Organizations across the world consider social responsibility to be one of their most important strategic obligations. In the digital era like nowadays, firms have transformed social responsibility programs into digital platforms - digital social responsibility (DSR). The purpose of this study is to see how DSR affects online word of mouth (Online WOM) and purchasing intent (PI) in the setting of social media. Methodology: Data were...
Paper Details
Title
Understanding Digital Social Responsibility in the Social Media Context: Evidence from Thailand
Published Date
Jan 3, 2022
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