Formative evaluation of a portion control and calorie reduction campaign: insights from focus groups with target audience
Abstract
Healthy eating campaigns can increase awareness of healthful foods and eating patterns and prompt behavior change. Portion control can be a useful strategy in weight management efforts, and new, innovative campaigns can help invigorate messages related to portion control and weight management. This qualitative study presents results of formative testing of portion control and calorie reduction messages and infographics for a proposed campaign....
Paper Details
Title
Formative evaluation of a portion control and calorie reduction campaign: insights from focus groups with target audience
Published Date
Dec 1, 2021
Journal
Volume
24
Pages
101614 - 101614
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Notes
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