Institutional pressure, firm's green resources and green product innovation: evidence from Taiwan's electrical and electronics sector

Volume: 26, Issue: 3, Pages: 636 - 664
Published: Oct 26, 2021
Abstract
Purpose Integrating economic and green initiatives into firm strategies is a challenge for firms in various industries. The study aims to incorporate multiple views, i.e. green innovation theory (GIT), the green institutional perspective (GIP) and the natural-resource-based view (NRBV), to develop a comprehensive model to explore why and how firms implement green product innovation (GPI). Design/methodology/approach The study explores the...
Paper Details
Title
Institutional pressure, firm's green resources and green product innovation: evidence from Taiwan's electrical and electronics sector
Published Date
Oct 26, 2021
Volume
26
Issue
3
Pages
636 - 664
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