Developing Relational Bonds with Luxury Hotel Guests through Personalization: A Subgroup Analysis of Generational Cohorts

Abstract
Empirical studies on personalization in the luxury hotel context are lacking. Personalization, financial, social, and structural bonds have been proposed together as a conceptual framework, but...
Paper Details
Title
Developing Relational Bonds with Luxury Hotel Guests through Personalization: A Subgroup Analysis of Generational Cohorts
Published Date
Oct 18, 2021
Pages
1 - 29
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