Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints

Purpose This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia. Design/methodology/approach The study adopted a qualitative methodology consisting of a systematic literature review and interviews with selected consumers and policymakers. The instruments were developed based on cybernetics and a systems-based approach, which...