Customer attribution toward corporate social responsibility: the importance of social justice in COVID-19 donation
Abstract
Purpose Literature on corporate social responsibility (CSR) has given much attention to the impact of CSR initiatives on business performance. However, managing customers’ attributions to the company’s social activities are also needed. This study aims to extend the existing knowledge by examining the role of social justice as a moderating variable in the relationships among corporate brand image, CSR motive, corporate brand trust and loyalty....
Paper Details
Title
Customer attribution toward corporate social responsibility: the importance of social justice in COVID-19 donation
Published Date
Oct 14, 2021
Volume
18
Issue
6
Pages
1172 - 1187
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