Consumers' intention to adopt virtual grocery shopping: do technological readiness and the optimisation of consumer learning matter?

Abstract
It has generally been anticipated that the growth of Internet technology and e-commerce would result in virtual grocery shopping (VGS) becoming a normal way of life for consumers worldwide. However, the adoption of VGS, except in China and other Asian countries, has been quite slow and there is little understanding for this reason. Using Canada as a research context, the purpose of this study was to investigate the attitudes of consumers towards...
Paper Details
Title
Consumers' intention to adopt virtual grocery shopping: do technological readiness and the optimisation of consumer learning matter?
Published Date
Oct 12, 2021
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.