Beauty Goes Down to the Core: Attractiveness Biases Moral Character Attributions

Physical attractiveness is a heuristic that is often used as an indicator of desirable traits. In two studies (N = 1254), we tested whether facial attractiveness leads to a selective bias in attributing moral character—which is paramount in person perception—over non-moral traits. We argue that because people are motivated to assess socially important traits quickly, these may be the traits that are most strongly biased by physical...