Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
Abstract
Research shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which BDAC influences performance. This study advances existing knowledge on the BDAC–performance relationship by drawing on the knowledge-based view and contingency theory to argue that how and when BDAC influences market performance...
Paper Details
Title
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
Published Date
Feb 1, 2022
Journal
Volume
139
Pages
1218 - 1230
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Notes
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