Product proliferation, cannibalisation, and substitution: A first look into entailed risk and complexity

Volume: 243, Pages: 108327 - 108327
Published: Jan 1, 2022
Abstract
Product proliferation has been adopted to increase sales introducing variants that may lure new customers, thus expanding the companies' reference market and potentially increasing the overall profit. However, extending the product-portfolio may imply product cannibalisation, increased costs, unproductive variety, and value-destroying complexity. In this paper, we develop a newsvendor-based model to analyse profitability, sales revenue, costs,...
Paper Details
Title
Product proliferation, cannibalisation, and substitution: A first look into entailed risk and complexity
Published Date
Jan 1, 2022
Volume
243
Pages
108327 - 108327
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.