Factors Determining the Revisit Intentions of the Tourists: A case study of Bhutan

Bhutan is an important tourist destination in South Asia, and its tourism industry has emerged as the second highest revenue generator next to hydropower. Retaining and enticing first-time tourists to revisit their country is an important policy adopted by many countries of the world. However, the growth trajectory of tourists’ flow to Bhutan changed with a sharp decline in the repeat tourists over the past straight 8 years (2011–2018) with an...