Legitimacy Processes and Trajectories of Co-Prosumption Services: Insights from Coworking Spaces
Abstract
Our study applies legitimacy theorizing to service research, zooming in on co-prosumption service business models, which reside on significant direct contacts among provider-actors and customers as well as fellow customers in the service space. Our findings are based on a longitudinal flexible pattern matching method on 17 coworking spaces. The service cocreation nuances the double role of customers as evaluators and cocreators of legitimacy....
Paper Details
Title
Legitimacy Processes and Trajectories of Co-Prosumption Services: Insights from Coworking Spaces
Published Date
Oct 15, 2021
Journal
Volume
26
Issue
1
Pages
64 - 82
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