The Effect of Air Pollution on Food Preferences

Volume: 50, Issue: 2, Pages: 410 - 423
Published: Oct 15, 2021
Abstract
Food preferences are often influenced by environmental cues such as temperature, scent, and sound. Although air pollution is a subtle but daily presence in consumers’ lives, a lack of marketing research exists on whether and how it affects food preferences. This article theorizes that as a natural stressor, air pollution can induce bad moods in people and in turn lead to an increase in unhealthy food preferences. We combine three complementary...
Paper Details
Title
The Effect of Air Pollution on Food Preferences
Published Date
Oct 15, 2021
Volume
50
Issue
2
Pages
410 - 423
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