Social relationships and communication as key characteristics of social franchising in Africa

Purpose This paper, using a case study on Jibu, a water distribution chain that distributes bottled water in Africa, aims to underline the importance of social relationships and communication within franchise chains operating in the social sector in developing countries and their contribution to the clarification of the concept of social franchising. Design/methodology/approach The research is based on a case study of Jibu, a water distribution...