Revealing the reality behind consumers’ participation in WEEE treatment schemes: a mixed method approach

With the enormous population growth and the ever-increasing use of various electronic devices in modern life, the proper disposal of the “Waste Electrical and Electronic Equipment” (WEEE) has been of paramount importance. The pervasive use of social media by customers has made governments and businesses use these platforms as a rich source of data to extract intelligence on consumer opinions. However, some scholars doubt the sufficiency of...