Are retailers leveraging in-store analytics? An exploratory study

Volume: 50, Issue: 5, Pages: 599 - 618
Published: Sep 30, 2021
Abstract
Purpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers. Design/methodology/approach This study is based on interviews and a focus group of 21...
Paper Details
Title
Are retailers leveraging in-store analytics? An exploratory study
Published Date
Sep 30, 2021
Volume
50
Issue
5
Pages
599 - 618
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