Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model
Abstract
Intense innovation competition is increasing products’ complexity. Consumers have to trade off among multiple product attributes before purchasing. Information technologies boost frequent interactions among consumers and lead their opinions to high mutability, which poses challenges for product suppliers. To obtain an in-depth understanding of the diffusion mechanism of emerging technologies in a highly competitive, complex, and dynamic...
Paper Details
Title
Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model
Published Date
Feb 1, 2022
Journal
Volume
139
Pages
90 - 105
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Notes
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