The roles of NSD performance and standardized service development processes in the performance of micro, small, and medium-sized enterprises
Abstract
Despite its importance, for micro, small, and, medium-sized enterprises (MSMEs), the impact of new service development performance (NSDP) on organizational performance (OP) and the significance of formal or standardized service development processes (SSDPs) remains unknown. This study proposes that NSDP is positively associated with OP and that SSDPs positively moderate this direct effect. These and other hypotheses are tested with data...
Paper Details
Title
The roles of NSD performance and standardized service development processes in the performance of micro, small, and medium-sized enterprises
Published Date
Feb 1, 2022
Journal
Volume
139
Pages
56 - 68
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