Competitive intensity and new product development outcomes: The roles of knowledge integration and organizational unlearning
Abstract
New product development (NPD) is essential for the growth and success of firms facing intense competition. The pathways through which competitive intensity affects NPD have not been adequately examined. This study addresses the gaps by developing a research model investigating the relationships between competitive intensity, knowledge integration, organizational unlearning, and NPD outcomes (innovativeness and speed) and the contingency effect...
Paper Details
Title
Competitive intensity and new product development outcomes: The roles of knowledge integration and organizational unlearning
Published Date
Feb 1, 2022
Journal
Volume
139
Pages
121 - 133
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