Intention and performance when reading aloud: Context is everything

A widely held account asserts that single words are automatically identified in the absence of an intent to process them in the form of identifying a task set, and implementing it. We provide novel evidence that there is no fixed relation between intention and visual word identification. Subjects were randomly cued on a trial-by-trial basis as to whether to read aloud a single target word (Go) or not (No-go). When the Go-No Go probability was...