Too gritty to indulge: Grit and indulgent food choices

Volume: 139, Pages: 173 - 183
Published: Feb 1, 2022
Abstract
Grit—or perseverance in striving for long-term goals despite adversity, failure, and challenge (Duckworth et al., 2007)—has remained a focus in education and psychology for over a decade. Existing research, however, has yet to explore how grit might affect and guide consumption. In this article, we identify grit as an influential factor. Through one field study and three experiments, we reveal that individuals higher (vs. lower) in grit are less...
Paper Details
Title
Too gritty to indulge: Grit and indulgent food choices
Published Date
Feb 1, 2022
Volume
139
Pages
173 - 183
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