Perceived crowding and festival experience: The moderating effect of visitor-to-visitor interaction
Abstract
The purpose of this study is to explore the influence of two types of perceived crowding (spatial crowding and human crowding) on festival experience as well as how the interactions among visitors moderate the relationship by introducing the variable ‘visitor-to-visitor interaction’. To this end, taking Chinese local cultural festivals as the research object, empirical tests with regression analysis are conducted on 555 questionnaires concerning...
Paper Details
Title
Perceived crowding and festival experience: The moderating effect of visitor-to-visitor interaction
Published Date
Oct 1, 2021
Volume
40
Pages
100888 - 100888
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