Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity
Abstract
At the “fuzzy front end” of an innovation process, organizations typically consider dozens, or even hundreds, of raw ideas. Selecting the best ones is a double challenge: evaluating so many ideas is a large undertaking, and the ideas in their raw form permit only noisy evaluations. In this paper, we demonstrate a further challenge to that large-scale evaluation of raw ideas. We show that verbosity raises the evaluation of ideas, that is, ideas...
Paper Details
Title
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity
Published Date
Oct 5, 2021
Journal
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