Charting research on international luxury marketing: where are we now and where should we go next?

Purpose Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This work therefore aims to provide an overview of published work on international luxury marketing and to contribute to a better understanding of the research area. Design/methodology/approach Using a systematic approach, 1151 items (papers) were retrieved and 181...