Make the apps stand out: discoverability and perceived value are vital for adoption

Purpose From an environmental psychology perspective, we aim to uncover the role that app discoverability facilitators play in enabling the various perceived values (e.g. social, information and hedonic) necessary for app adoption. Design/methodology/approach A survey study was conducted and data was analyzed using partial least squares structural equation modeling (PLS-SEM). Findings Results show that certain consumer review elements (i.e....