Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength

Research suggests that speech sounds within a brand name can influence taste expectations of a product (e.g., voiceless consonants are often linked to sour tastes). Though carbonated beverages are sold across all markets in the world, to date, linkages between the brand names and their carbonation expectation yet remains unexplored. This research investigates how specific speech sounds contained within a brand name can enhance the carbonation...